Advising a restaurant chain, we established a technique where influencers genuinely incorporated products into their daily lives rather than generating evident sponsorships. This approach generated interaction levels significantly greater than conventional marketing posts.
With extensive testing for a meal service company, we identified that advertisements shown between evening hours dramatically surpassed those presented during typical optimal periods, achieving substantially higher conversion rates.
For a digital service, we discovered that their English content was considerably higher quality than their Arabic content. After improving their native information excellence, they achieved a 129% growth in sales from Arabic-speaking users.
A few weeks ago, my friend's e-commerce store was barely surviving in search results even with providing excellent products. After implementing the methods I'm about to reveal, his unpaid visitors grew by 164% in just two months.
A skincare retailer changed from numerous one-time partnerships to continuous partnerships with fewer influencers, producing a substantial improvement in sales and a significant reduction in promotion spending.
Last month, a fashion retailer contacted me after wasting over 150,000 SAR on online marketing with limited outcomes. After redesigning their strategy, we generated a six hundred thirty-one percent growth in return on ad spend.
I use a simple tracker to track our competitors' costs modifications every week. This recently allowed us to:
- Spot periodic discount patterns
- Notice special offer approaches
- Grasp their pricing psychology
Powerful techniques included:
- Highlighting communal benefits rather than individual gains
- Adding modest spiritual connections where appropriate
- Adjusting promotion language to align with Saudi traditional values
- Producing separate ad variations for different regions within the Kingdom
I now utilize several applications that have substantially improved our market intelligence:
- Search analysis platforms to analyze competitors' SEO strategies
- Social listening tools to track competitors' social activity
- Digital tracking solutions to monitor modifications to their online presence
- Newsletter subscription to obtain their promotional messages
For a home décor company, a collaboration with 20 smaller creators created a three hundred forty-seven percent better return on investment than a exclusive agreement with a major influencer with a massive number of followers.
Essential techniques included:
- Consulting Saudi local users to identify real query patterns
- Investigating local competitors for keyword insights
- Developing a dual-language search term structure to engage the complete range of users
- Applying regional linguistic differences instead of standard user-friendly Arabic interfaces
For a hotel brand, we discovered that literal conversion of their global search terms produced exceptionally wasteful investment. After applying a culturally-appropriate query technique, their CPA dropped by over seventy percent.
For a banking client, we developed a content series about family financial planning that featured Islamic financial principles. This content exceeded their earlier typical money guidance by 417% in engagement.
Last quarter, a beauty brand spent 300,000 SAR in conventional marketing with minimal returns. After shifting just 25% of that investment to creator partnerships, they experienced a 712% increase in revenue.
Essential delivery findings included:
- Reduced bidding during worship moments with consistent conversion rates
- Higher response on Fridays and Saturdays notably after evening prayers
- Temporal differences demanding investment changes during Ramadan
- School schedule influences on particular industries
Initiate by mapping ALL your competitors – not just the major ones. Throughout our investigation, we identified that our most significant competitor wasn't the famous brand we were watching, but a recent startup with an innovative strategy.
Not long ago, I observed as three similar businesses invested heavily into expanding their business on a certain social media platform. Their attempts failed spectacularly as the channel turned out to be a poor professional Website Design Cost fit for our sector.
When I launched my online business three years ago, I was sure that our special products would stand out naturally. I dismissed competitive research as unnecessary – a choice that nearly ruined my entire company.
Half a year into our launch, our sales were dismal. It wasn't until I chanced upon a thorough study about our market sector that I discovered how ignorant I'd been to the competitive landscape around us.
I invest at least 120 minutes each week reviewing our competitors':
- Digital architecture and UX
- Content strategy and posting schedule
- Online platforms engagement
- User feedback and ratings
- SEO tactics and positions
I advise categorizing competitors as:
- Main competitors (offering equivalent products/services)
- Peripheral competitors (with partial similarity)
- New threats (new businesses with disruptive models)