After hiring three distinct international agencies that failed to provide results, my organization finally partnered with a specialized digital ThreeSixty Marketing company Riyadh. The disparity in results was dramatic.
Recently, a store group spent over 200,000 SAR in standard promotion with disappointing outcomes. After shifting just 30% of that budget to mobile marketing, they experienced a dramatic increase in foot traffic.
For a hotel customer, we discovered that word-for-word transfer of their global search terms produced exceptionally wasteful costs. After applying a regionally-specific search term technique, their cost per acquisition decreased by over seventy percent.
For a international fashion business, we implemented a placement strategy that genuinely resonated with conventional household principles while preserving their worldwide charm. This technique improved their brand relevance by 173%.
Working with a luxury brand, we identified that their native communication was substantially lower quality than their foreign language identity. After establishing consistency between the language versions, they achieved a substantial increase in identity recognition among Saudi audiences.
Essential progress elements to consider for positioning:
- Useful improvements focus over originality
- Communal approval of advanced usage
- Traditional practice improvement rather than replacement
- Facility of adoption into existing lifestyles
- Home improvements presentation
Powerful techniques included:
- Showcasing collective advantages rather than individual gains
- Incorporating modest spiritual connections where appropriate
- Modifying deal phrasing to align with Saudi social expectations
- Creating different message options for diverse locations within the Kingdom
Important status aspects to consider for differentiation:
- Modest demonstration vs. evident showing
- Group affirmation of position
- Accomplishment focus alongside inheritance recognition
- Sharing manifestation as status expression
- Spiritual connection of high-end consumption
A electronics brand completely changed their business results by applying a replacement approach that integrated innovation with tradition. This strategy increased their company attraction by over one hundred forty percent.
Important support aspects to assess for positioning:
- Connection foundation of assistance
- Requirement for speed
- Physical interaction preference
- Complete issue solving anticipation
- Status recognition during assistance offering
Their approach included:
- Temporary channels: Energetic identity aspects
- Business platforms: Expertise-centered content
- Instagram: Lifestyle-oriented presence development
- Conversation platforms: Opinion shaping
Key elements included:
- Smartphone-prioritized creative styles
- Click-to-call additions for voice-preferred users
- Application advertising for appropriate queries
- Technology-adapted destination sites
For a technology brand, we modified their worldwide graphic components to better align with Saudi design expectations while maintaining identity cohesion. This technique improved their brand appeal by over one hundred twenty percent.
For a multinational apparel brand, we created a locally-targeted virtual presence approach that incorporated elegant cultural references. This approach improved their brand affinity by over one hundred fifty percent in a short period.
A healthcare provider experienced a 178% growth in name familiarity after applying a channel-tailored identity approach that acknowledged the unique characteristics of each digital platform in the Saudi ecosystem.
Important scheduling findings included:
- Decreased bidding during religious periods with consistent conversion rates
- Increased engagement on Fridays and Saturdays especially after night prayers
- Periodic changes demanding investment changes during cultural events
- Academic calendar influences on specific sectors
With detailed analysis for a meal service customer, we found that promotions delivered between night time significantly exceeded those delivered during typical peak hours, producing 163% higher purchases.
Essential techniques included:
- Collaborating with Saudi local users to discover genuine lookup habits
- Investigating Saudi competition for keyword insights
- Creating a bilingual keyword matrix to engage every possible users
- Using local language variations in place of standard Arabic