Key approaches included:
- Collaborating with Saudi local users to determine real query patterns
- Examining Saudi competition for search term strategies
- Creating a bilingual search term structure to engage the complete range of searchers
- Applying local language variations rather than classical terminology
After working with three separate international agencies that couldn't deliver results, my organization finally partnered with a local Riyadh-based marketing firm. The difference in results was remarkable.
Using detailed analysis for a meal service client, we identified that advertisements delivered between night time substantially exceeded those delivered during standard peak hours, producing substantially higher sales.
Half a year into our launch, our sales were disappointing. It wasn't until I happened to a detailed analysis about our market sector that I discovered how blind I'd been to the market realities around us.
Essential techniques contained:
- City-specific classifications beyond basic regions
- Area-specific targeting
- Metropolitan vs. provincial differences
- Expatriate concentration areas
- Tourist destinations vs. native districts
For a high-end retailer, we developed a traditional classification strategy that uncovered multiple special traditional categories within their consumer base. This approach enhanced their advertising performance by 178%.
I presently use several tools that have significantly improved our competitive research:
- SEO tools to track other companies' keyword performance
- Social listening tools to follow rivals' online presence
- Digital tracking platforms to observe updates to their online presence
- Newsletter subscription to get their 360 marketing experts communications
For a financial services institution, we developed a customized measurement framework that featured Saudi-specific interaction signals. This technique uncovered previously hidden conversion opportunities that increased their income by over one hundred twenty percent.
Recently, I witnessed as three rival companies poured resources into developing their business on a particular social media platform. Their initiatives were unsuccessful as the medium turned out to be a mismatch for our market.
Key multilingual metrics to monitor:
- Tongue changing habits
- Success percentage variations by language preference
- Drop-off points in translated journeys
- Lookup habits distinctions across languages
Essential classifications to develop:
- Geographic regions within Saudi Arabia (behavior changes considerably between areas)
- Income brackets customized for the Saudi market
- Value alignment scale
- Online proficiency levels
Begin by listing ALL your competitors – not just the well-known ones. Throughout our analysis, we discovered that our largest competitor wasn't the famous company we were tracking, but a new business with an novel strategy.
For a government service, we implemented tailored measurement that revealed substantial disparities in interaction between local tongue and international tongue consumers. This insight led to focused enhancements that increased total platform efficiency by seventy-three percent.
I use a basic tracker to monitor our competitors' costs adjustments every week. This recently helped us to:
- Spot cyclical discount patterns
- Detect special offer strategies
- Grasp their pricing psychology
After extended periods of implementing standard consumer categories, their new regionally-appropriate division strategy created a significant increase in campaign effectiveness and a substantial decrease in marketing expenses.
After considerable time of forming strategies based on guesswork, their improved analytics-based approach generated a two hundred forty-three percent growth in purchase ratio and a 167% decrease in marketing expenses.
Essential delivery insights included:
- Lower competition during religious periods with steady conversion rates
- Greater engagement on weekends notably after sunset prayers
- Temporal differences requiring investment changes during cultural events
- Educational timetable impacts on particular industries
Ux design for arabic websites a hospitality customer, we discovered that word-for-word transfer of their international keywords generated highly inefficient costs. After executing a locally-focused search term approach, their conversion expense dropped by 73%.
I dedicate at least two hours each regularly reviewing our competitors':
- Digital organization and navigation
- Blog posts and publishing frequency
- Online platforms presence
- Client testimonials and evaluations
- SEO approach and positions
Effective approaches included:
- Highlighting collective advantages rather than self-improvement
- Adding subtle religious references where appropriate
- Adapting deal phrasing to align with Saudi cultural norms
- Creating distinct creative alternatives for diverse locations within the Kingdom
When I established my online business three years ago, I was convinced that our unique products would sell themselves. I overlooked competitor analysis as superfluous – a mistake that almost ruined my entire company.