When I launched my e-commerce business three years ago, I was convinced that our distinctive products would sell themselves. I dismissed market research as a waste of time – a decision that practically ruined my entire company.
A few months ago, an e-commerce client was struggling with a poor 0.8% conversion rate despite substantial traffic. After applying the techniques I'm about to reveal, their purchase ratio increased to 3.7%, resulting in a three hundred sixty-two percent growth in income.
Their offerings include:
- Strategic search ranking solutions
- Engaging web design creation
- Conversion-oriented internet promotion strategies
- Social media strategy
- Content creation and development
Helping an gadget shop, we found that their standard checkout flow was causing avoidable problems for Saudi visitors. After applying tailored improvements, their cart abandonment percentage reduced by over a third.
For a investment institution, we created a responsive interface framework that intelligently modified navigation, fonts, and layout based on the chosen language, generating a 42% growth in visitor interaction.
Essential modifications included:
- Adding preferred Saudi payment methods like local services
- Streamlining location information for Saudi places
- Providing Arabic translation throughout the transaction process
- Showing shipping schedules specific to Saudi areas
Begin by identifying ALL your competitors – not just the well-known ones. During our analysis, we identified that our most significant threat wasn't the famous business we were watching, but a new startup with an novel approach.
Our research has shown that Saudi customers particularly value these credibility indicators:
- Physical presence information
- Regional approval marks
- Comprehensive return policies
- SAR rates with full shipping calculations
A clothing brand experienced a ninety-three percent improvement in handheld purchases after executing these improvements:
- Streamlined form fields
- Easy-to-touch menus
- Streamlined checkout experience
- Faster loading times
For a banking client, we implemented a information campaign about family financial planning that incorporated Islamic financial principles. This information outperformed their earlier typical investment tips by over four hundred percent in engagement.
Successful methods included:
- Industry reports with locally-relevant data
- Leadership conversations with respected Saudi professionals
- Success stories from regional initiatives
- Online seminars exploring locally-relevant concerns
Key considerations included:
- Native-speaking producers for each language
- Regional customization rather than word-for-word transfer
- Consistent brand voice across dual languages
- Language-specific Top SEO firms comparison
I now employ several tools that have substantially improved our competitor analysis:
- Keyword trackers to monitor other companies' search rankings
- Brand monitoring tools to track competitors' social activity
- Digital tracking solutions to observe modifications to their digital properties
- Communication monitoring to obtain their marketing communications
Recently, I watched as three rival companies poured resources into developing their business on a particular social media platform. Their initiatives failed spectacularly as the medium proved to be a poor fit for our industry.
I spend at least two hours each Monday examining our competitors':
- Digital structure and navigation
- Content strategy and publishing frequency
- Online platforms engagement
- Client testimonials and ratings
- Search strategy and positions
I advise organizing competitors as:
- Primary competitors (offering very similar products/services)
- Secondary competitors (with some resemblance)
- New disruptors (new companies with game-changing capabilities)
I use a basic tracker to monitor our rivals' costs adjustments on a regular basis. This recently allowed us to:
- Discover seasonal discount patterns
- Recognize special offer strategies
- Comprehend their pricing psychology